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  How To Start A Mailing List With Mailchimp

Again, back to my Seth Godin obsession.  Seth starts his 3 Day Startup event talking about what you will encounter as an entrepreneur but at the very end he focuses in on a really important idea I want to reiterate: Building an online presence and a following is really important.

Why is that?

Say for whatever reason you created a mailing list.  Now instead of having 2-3 friends’ opinions, you get 10,000.  Sure, you can have facebook, but really… not everyone will go on facebook all the time.  However, everyone will check their emails at least 5-10 times a day.  GAURANTEED.  And all it really takes is one click for them to go from their inbox to your message.  Now you are in the realm of the “heard”.  All you need to do is build your following.

Seth also highlights the importance of things being share-able but first only to a select niche.  Because all you really need is a few people to like what you have to hear but more importantly feel compelled to share what you have to say.  That small tiny group can then expand because they will self propagate your message {And really, it doesn’t matter what your message may be… as long as you make it feel share-able.)

Therefore I feel like I should tell you guys about Mailchimp.com. (more…)

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