I was watching a google talk video regarding mobile as the new social media. How we are trying to fit our old paradigms onto a different structure and most of us get fixated on cramming what we know works with what is new. And surprisingly it has to do with space confinement and elementary concepts such as dimension. When things started going mobile we don’t inherently jump to what will work with the new model but in our haste to go the easy route we make things more difficult. For example instead of making forms shorter and checkout more simple instead we focus on how to fit everything in a smaller screen so we increase the scroll length. Amazon got it right with the one click checkout process didn’t they? And password protection is made easy with the reroute to email way vs. Figuring out a captcha that doesn’t even fit onto a mobile screen. I want to implement this effort for looking at mobile a different way and I want to see if it will work. I am going to try and bypass the standard checkout line by enabling instant one click checkout scrolling over pictures and tapping or scanning a barcode for my physical retail location. When will this get accomplished? I hope sooner rather than later.
June 25, 2013