How to Bypass the Subscription Fee Forever & “The Hardest Part”
My very smart and Dr. to be bro just told me this hack yesterday. He reads The New York Times. Noticed that it went from 20 free articles a month to 15 and now it’s down to 5. So you can actually read all articles for free if you use google’s “Incognito” chrome browsing to browse around. The reason for this is because during “Incognito” mode, no cookies are stored. Therefore, no footprint. By the way, I am not talking about a real baked cookie.
Nice, quick workaround eh? And you didn’t even have to download anything! Shiiiiiieeet. My brother says, “You’re welcome.”
I go through phases of listening to amazing thought provoking individuals who are generous enough to make the effort into letting their voices be heard either through video or audio or a blog. Right now the flavor of the month is Seth Godin – a distinct HUMAN flavor.
I find his material as a daily blast of something insightful to ponder about. So I recently listened to his Startup School lecture and one thing resonated with me. It’s his talk about “The Hardest Part” of being an entrepreneur – that as an entrepreneur you should know what’s the hardest part of your journey and concentrate all your effort in getting that part done. He mentioned that filing for a DBA, getting office space, getting a logo – all of that is the easy part. Connecting with your customers or building a network of people who trust you – that is the hardest part. And sometimes people get completely caught up doing what’s easy just because they want to stall for more time and procrastinate on doing what’s hard.
That hit home to me.
For two weeks I was browsing around looking for a template that would fit the theme of my website when I should focus on getting all the products up. I find myself delaying what’s hard. I should talk to more of my customers and ask for their pain points instead of being caught up with setting up the warehouse. I spent some time into changing the name of my company – I should stop and just let it be. The focus should be on customer retention and loyalty. Who cares what the logo looks like. And if there is an amount of care towards the logo or the easy stuff… it shouldn’t be anywhere near time consuming.
Another point he made was that it’s better to just go instead of waiting for a perfect time or waiting for the reassurance of success because a step forward anywhere is better than not stepping forward at all. I wholeheartedly agree with this since only with multiple failures and not fearing to fail – that is when course correction can take place.
Have you been spending too much time with a “perfect” logo? Caught up waiting on “perfect” that you don’t just go ahead and fucking do it? I feel like even when you are satisfied before the launch there are so many components still yet to be changed. And it’s not because you didn’t make the right decisions the first time around. Only with transparency with what you’ve got can people tell you what they really like once they finally see your product. And it’s impossible for you to have the hindsight it takes to make up your entire target audience.
That’s why I believe people who keep their ideas to themselves are committing a huge disservice. Feedback is invaluable.
Oh, and I listened to Seth Godin on my drive back from visiting my father for Father’s Day as well as celebrating my brother’s birthday a bit earlier than he would’ve liked. Family is important, yo.